![]() ![]() That depends on the individual circumstances and your goals with your website. How Many Color Schemes Should be Used on a Single Website?įor a standard website color scheme, you might single out anywhere from three to seven separate colors in a single scheme or palette.īut how many different color schemes should you use on a single website? While some companies might default to black instead of making a dedicated color choice, as it feels safe, it’s also a leading choice in industries where the consumer’s confidence or sophistication is a key factor.ĭon’t blindly follow your taste and instincts, consider color theory and color psychology when you make your decision. Industries that rely on a promise of better well-being or products with all-natural ingredients, often choose green. Most people associate the color green with nature, plants, and vibrant, restorative environments. Green Conveys: Green conveys a sense of vitality Red is thought to stimulate hunger, so it’s a favorite choice among international food brands. Industries that rely on emotions and impulsive decisions (like restaurants and fast food), often use red as a primary color. Red Conveys: Red communicates attention and passion Instead, it initiates a calm and logical decision-making process. ![]() It doesn’t appeal to spontaneity or emotion. In industries where consumer trust is more important than any other factor, and professionalism and reliability are key selling points, blue is often used as a primary branding color. Blue Conveys: Blue is the color of trustworthiness ![]() That’s the guiding question that should help you identify your primary color for your palette. What emotion do you want potential customers to associate with your brand, product, or service? Brand colors by industry (Image source: .uk) No color tells the same story to the consumer, so the most popular primary brand colors depend from industry to industry. ![]() In a sense, it’s a way to start building your brand in the mind of the consumer before using a single word or sentence of copy. Enjoy 4 months of free hosting with an annual WordPress plan. ![]()
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